The traditional relationship between advertising agency and client may be changing (once again).
#Crowd sourcing: I teamed up with a great crew, which is now called #Brass Tacks Productions, to create video projects. One of these (projects) is a #Southern Comfort (aka #Soco)commercial through the crowd-sourcing company #poptent (http://www.poptent.net/media/49909). Is this the next wave of #advertising? Is crowd-sourcing going to become the next advertising norm? Here is a #New York Times article on the subject: http://mediadecoder.blogs.nytimes.com/2012/06/07/the-untraditional-origins-of-a-new-southern-comfort-ad/
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