The idea is brilliant! Though, If this thing takes off, then the salaries of both make up companies and others whom financially benefit from make up sales may suffer.. EX: retailers, make up counter workers, advertisers, how many jobs does that pile up to? From that standpoint, it makes me nervous. The deeper conversation aside, this idea is kind of bawler. Right down to the part where she states she wants to collaborate with printing companies as she states 'they are going out of business'. She has a point. this would open up a whole new market for printer manufacturers and companies that manufacture inks.
I suppose it's yet another example of tech taking over. As an image maker, rather than complain, and focus on (pun intended) the negative like losing a client base (for those on the beauty end of the business), we need to move forward and think in terms of how can we also make this work for us.
Perhaps the salaries potentially lost from this game changing invention would be gained in a different sector, such as those creating their own custom makeup colors and selling the color online to be printed at home. The makeup counter person could now do a tutorial online for a nominal fee (online subscription to their video tutorials kind of like Lynda.com). Maybe because of this, it will kickstart one of us into creating a way to color our 3d printed projects with a type of airbrush pen, as the current 3d printed art tends to be monochromatic.
Painters were nervous when the camera was invented, photographers were nervous when the moving image came along, silent picture professionals gasp when sound came into play, black & white lent itself to color, film to digital and so on. One thing is certain, we need to embrace change, and focus on the possibilities it can bring to us rather than what it is taking away.
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