to Promote the catalog of National geographics images of animals, they have released a campaign featuring 'animal selfies'. If you recall a little while back (I think it was last year, there were images trending on the net of monkeys taking self portraits with a photographer's camera. There is still speculation as to the authenticity of those (monkey) photos but you have to admit they sure were entertaining...
http://designtaxi.com/news/365526/National-Geographic-Ads-Feature-Animals-Taking-Selfies-Of-Themselves/
http://www.dailymail.co.uk/news/article-2011051/Black-macaque-takes-self-portrait-Monkey-borrows-photographers-camera.html
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