visual 'tricks'. #ogilvy, #cocacola

If some of you have seen my website, there is a section on 'Cinemagraphs' alongside the conventional photography portfolios.  These are dressed up animated .gifs to combine the moving image with the still.  Ogilvy (for a recent CocaCola campaign) has gone steps further with their optical illusion imagery in use of negative space.  See below (the leaves appear to be moving, yet they are actuallyhttp://designtaxi.com/news/366383/Coca-Cola-Unveils-New-Negative-Space-Ads-Will-Trick-Your-Eyes/ still).