FINALLY! I have now seen 3 tv commercials for a Laundry detergent featuring a father (no Mom in the commercial). Though, the 1st one (from Tide) to me somewhat groundbreaking (about time), they definitely focus on the fact he is a Father rather than just allowing that to be the norm. they stress the fact HE can do the same things as 'she' (aka Mom). I'm not sure I like the fact they are calling it 'Dad Mom'. why not just simply, Dad. This is still subconsciously stating it's a 'woman's job' but a Man can also do it etc. The other two commercials, on the other hand seem a bit more well rounded. Not focusing on the fact he is a man, but instead he just happens to be taking care of his kids (just like the 'mom' commercials of the last oh let's say 55+ years? ....
unfortunately I could only find links to the 'Dad MOm' version and at least oneo f the other versions but not the one I most recently saw while watching World cup 'pre-game' commentary. If any of you can find that commercial please feel free to reply with a link to this post.
Here are the two link:
http://youtu.be/RDZ0SdlKPXU
http://youtu.be/xCYwAOCLiTA
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